ABOUT THE PROJECT:

Puerto Yoga is a small, heart-centered Yoga Studio located by the coast in Veracruz, Mexico. I worked closely with the owner to create a brand identity that feels as calming and grounded as the space itself. From the logo, to a handful of merchandise pieces, the goal was to reflect the ocean breeze, the warmth of the community, and the peaceful energy of their classes. Inspired by the natural beauty of Veracruz Puerto, the design blends simplicity with movement, inviting locals and travelers alike to feel at home on the mat.