ABOUT THE PROJECT:

Cape Cod Clam, a wholesale seafood supplier based in Brewster, Cape Cod, needed a subtle update to their longtime logo. The goal was to improve clarity and make the design more versatile, without losing the identity they’ve built over the years. I refined the typography for better legibility, adjusted spacing for a more balanced layout, and simplified the lobster icon to create a stronger focal point. The updated logo keeps the original feel but works much better across signage, packaging, and digital platforms.